Is online consumer behavior fundamentally different from offline consumer behavior? Consumer behavior online and offline has both similarities and differences. For instances, the stages of the consumer decision process are basically the same whether the consumer is online or offline. In most studies of the consumer behavior, background demographics account usually for less than 10% of the observed behavior. Many believe instead that most important predictors of online consumer behavior are the session characteristics and the click stream behavior of the people online.
Online Consumer Behavior
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